Henry Cowling
Chief Innovation Officer, Monks
I help Fortune 100 companies figure out what AI actually means for their marketing. Not the hype. Not the panic. The value.
About
I lead innovation at Monks, the digital-first marketing services company within S4Capital. My job is to make sure our clients are six to twelve months ahead of the market on AI, which right now means helping them navigate the most disruptive shift the industry has seen since the internet.
Before Monks, I was a creative director, building things at the intersection of storytelling and technology at UNIT9 and The Viral Factory, where I helped pioneer social video marketing before anyone called it that. I've been on the jury at Cannes Lions (as Digital Craft President), D&AD, and the ADC Global Awards.
I write and speak about AI, creativity, and the structural changes reshaping how brands go to market. My perspective: the smartest data set wins, the best agencies are building their own obsolescence, and most of what passes for AI strategy is just PowerPoint with a ChatGPT logo on it.
Featured In
- Rethinking the Creative Process With AI Agents at the Table Adweek
- On Agentic AI in Creativity and Commerce Contagious
- There's Never Been a Worse Time to Be in Advertising B&T
- The One Show's First-Ever AI Pioneer Organization LBB
- AI-Powered Transformation: Reimagine the Creative Enterprise Monks / CES
- Revolutionizing Customer Relationships Through AI Monks
Speaking
Credentials
- Chief Innovation Officer, Monks (S4Capital)
- President, Cannes Lions Digital Craft Jury
- Juror, D&AD / ADC Global Awards
- Adweek AI Agency of the Year (Monks)
- The One Show AI Pioneer Organization (Monks)
- Emerging Tech Advisory Board, Salesforce
- Former Creative Director, UNIT9
Get in Touch
For speaking, press, or collaboration inquiries: henry@henrycowling.com